Brand Design and Strategy

pro

Valeria Ymaz

(1)

Contact for pricing

About this service

Summary

Everything You Need to Make a Lasting Impression This full-service branding package transforms your initial idea into a fully realized brand, ready to launch with confidence. From strategic positioning to polished visuals, I ensure every detail is thoughtfully crafted to create a cohesive and impactful brand experience.

Process

Brand Strategy (Approx. 2–3 Weeks)/ Kickstart your branding journey with a comprehensive strategy phase that lays the groundwork for your brand’s success. This includes:

Questionnaire: Gathering insights to understand your vision and goals.

Competitive Analysis: Assessing the market landscape to identify opportunities.

Brand Strategy Foundation: Crafting the core elements that define your brand.

Positioning: Developing a unique market position that sets you apart.

Visual Strategy: Outlining the visual direction to align with your brand goals.

Final Deliverable: Brand Strategy Document

Visual Identity Development (Approx. 4–6 Weeks) Transform your strategy into a striking visual identity with 1-3 tailored concepts, including:

Logo Design: Creating a memorable logo that embodies your brand.

Color Palette: Selecting colors that evoke the right emotions and messages.

Typography: Choosing fonts that enhance your brand's personality.

Photo Art Direction: Establishing a visual style for imagery that resonates.

Misc. Brand Elements: Designing supporting graphics such as patterns and icons.

Relevant Brand Applications: Developing essential collateral like business cards and social media templates.

Final Deliverable: Brand Guidelines in digital and/or PDF formats

Brand Touchpoint Development (Approx. 2–4 Weeks) — Optional Enhance your brand's launch with tailored touchpoints that create a cohesive experience. This flexible phase can include:

Packaging Design: Crafting eye-catching packaging that reflects your brand.

Photo/Video Art Direction: Directing engaging product or lifestyle photoshoots.

Website Design: Designing a user-friendly website that aligns with your brand.

Print Collateral: Creating marketing materials such as brochures and flyers.

Deck Template: Developing presentation templates that communicate your brand effectively.

Get in Touch I’m here to help you navigate the branding process! Please reach out with any questions about services or pricing. I believe in tailored solutions, so I’d love to chat about your specific needs and how we can create a brand that truly stands out.

What's included

Brand Guidelines
A comprehensive guide that captures all the work done during the project, serving as a foundation for your brand's future. The Brand Guidelines will cover: Strategic positioning, Logo suite, Color palette, Typography, Layout and usage rules
Brand Toolkit
A ready-to-use folder of essential brand assets (logos, patterns, textures, icons) and up to 3 practical applications to help launch your brand smoothly. Depending on your needs, this could include business cards, a social media launch kit, logo animation, or soft goods.

Recommendations

(5.0)

Kai Perez • Make My Resume, Inc.

Client • Oct 9, 2024

Recommended

Valeria Ymaz is an exceptional UI/UX designer who went above and beyond in creating our product. She treated the project as her own, delivering a user-centered, beautifully crafted design that exceeded expectations. Her dedication, creativity, and proactive approach helped refine every detail, making the platform both stunning and intuitive. Valeria's commitment to the project's success was unmatched, making her more than just a freelancer—she’s a true partner and a rare talent in the industry.

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist