What's included

• Brand Positioning Framework

  A detailed framework outlining the unique value proposition, target audience, and core messaging to help the brand stand out in its market.

• Customer Persona Development

  Comprehensive profiles of ideal customers, including demographics, psychographics, pain points, and purchase motivations.

• Creative Campaign Ideation

  Unique campaign concepts with taglines, themes, and visuals to align with the brand’s goals and target audience.

• Funnel Strategy Design

  A detailed sales funnel framework outlining each step of the customer journey, from awareness to conversion

• Ad Copy and Creative Briefs

  High-converting ad copy and detailed briefs for designers and developers to ensure cohesive execution.

• Performance Analytics & Recommendations

  Data-driven insights and actionable recommendations to optimize ongoing campaigns and strategies.

• Paid Media Strategy

  A comprehensive plan for optimizing ad spend and performance across Google, Facebook, and other paid channels.

• Collaboration Briefs for Teams

  Clear guidelines for cross-functional teams to ensure alignment on objectives, deliverables, and timelines.

• Creative Building

  Professionally designed static images optimized for platforms like Facebook, Instagram, and Google Ads, including variations for testing. Engaging short-form videos designed for performance, including storyboarding, editing, and optimization for social platforms. Customized ad creatives for each platform, ensuring optimal performance based on specifications (e.g., aspect ratios, resolutions, and design trends).

• Paid Media Management

  End-to-end setup of paid media campaigns on platforms like Facebook Ads Manager, Google Ads, or TikTok Ads, ensuring all parameters align with objectives. Strategic recommendations for allocating the advertising budget across platforms and campaigns to maximize ROI. Ongoing tracking of ad performance metrics (CTR, CPC, ROAS) with weekly optimizations for better results. Strategic scaling of high-performing campaigns, including increasing ad spend and expanding audience targeting.