Branding & Visual Identity

Starting at

$

15

/hr

About this service

Summary

I offer branding & visual identity, graphic design, and editorial design services tailored for fashion, art, and creative brands. From crafting distinctive logos and cohesive brand identities to designing editorial layouts and marketing visuals, I help businesses tell their story through striking visuals. My unique approach blends artistic direction with strategic design, ensuring every project captures the essence of the brand while standing out in the competitive creative industry.

Process

Discovery & Consultation – We begin with a call or questionnaire to understand your brand, vision, and design needs. I gather inspiration, research competitors, and define the creative direction.
Mood Board & Concept Development – I create a visual inspiration board with colors, typography, and aesthetic references to ensure we're aligned before moving forward.
Initial Design & Revisions – Based on the approved direction, I design logo concepts, branding elements, or editorial layouts. You’ll receive a first draft with 2-3 variations to choose from.
Refinement & Finalization – After your feedback, I refine the selected concept with up to 2-3 revision rounds, ensuring every detail aligns with your vision.
Final Deliverables – Once approved, I package all high-resolution files (AI, EPS, PNG, PDF, etc.) along with brand guidelines, templates, and any additional assets.
Post-Project Support – I offer a follow-up consultation to answer questions, provide minor tweaks if needed, and guide you on how to best use your new visuals.

What's included

  • Logo Design

    Primary, secondary, and icon versions (JPEG, PNG, SVG, AI, EPS)

  • Color Palette

    HEX, RGB, and CMYK values

  • Typography Guide

    Fonts for headers, body text, and accents

  • Brand Mood Board

    Inspiration, textures, and imagery

  • Brand Pattern / Graphic Elements

    Custom textures, icons, or patterns

  • Brand Style Guide

    A PDF explaining logo usage, typography, colors, and brand elements


Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Procreate

Procreate

Industries

Design