What's included

• Discovery

  We'll sit down and learn about your brand, audience, goals, personality, services, ethos, and more. We have to know you and your audience inside and out.

• Logo

  We'll land on a logo concept that feels crafted to your brand. You'll have variations for size and orientation, with application examples and digital files.

• Type, Palette & Visual Assets

  We'll finalize your brand identity with typography, a color palette, and visual assets (like illustrations, icons, etc.) which we’ll use across all ongoing collateral.

• Messaging & Voice

  We'll narrow in on the unique way you talk to your clients, and talk about yourself. Jargon, tone - it all lends to your brand voice.

• Print Media

  We'll begin design of your business cards, sales brochures, media kits, direct mail pieces, and conference booth graphics, etc.

• Web Media

  Likely to overlap with print, we’ll overhaul your digital arsenal: website and app UI, social media identity and templates, web ads, and email templates.

• Brand Guidelines

  We’ll document all our findings in one master book, which your team can reference ongoing. It will outline how to continue using your brand identity consistently and powerfully.