Marketing Consulting by Lex Parisi

Marketing Consulting

Lex Parisi

Contact for pricing

About this service

Summary

As a marketing consultant and fractional CMO, I bring nearly 20 years of experience leading brand, marketing, and communications strategy in fast-paced, high-growth environments. I specialize in building and scaling marketing systems from the ground up—balancing high-level strategy with hands-on execution. Whether you're launching a new product, defining your brand voice, or aligning cross-functional teams, I offer practical, data-informed solutions that drive results without the fluff.

What's included

Example: GTM Plan Review
A comprehensive GTM plan review vetting and, if need be, outlining target market options, positioning, messaging, pricing, distribution channels, and promotional strategies for a product or service. This will include a KPI review.
Example: Competitive Analysis
A thorough analysis of competitors, including their products, pricing, marketing strategies, and strengths and weaknesses. This analysis may include opportunities for differentiation and competitive advantage, as well as potential threats to their business.
Example: Messaging and/or Asset Review
Review existing messaging and positioning to ensure that it is clear, consistent, and effective in communicating the value proposition to the right audience on the right channels. Recommendations may include improving the messaging, including changes to the tone, language, and key messages.

Recommendations

(5.0)

Natalia Titova

Client • Jun 29, 2024

Recommended

I hired Lex at the point when my career took a hit: I got laid off from my tech job in gaming. She managed to transform my resume from a list of day-to-day responsibilities to a description of the impact that my work made on the product and the organization. I really appreciated the way Lex was able to present the information based on both my job search goals and my work history. I also had a mentoring session with her that set me on the course to land a job as a contractor at Apple.

Kristin Simpson

Client • Jun 29, 2024

Recommended

I highly recommend Lex for her exceptional resume writing and career consulting services. Lex's marketing expertise and attention to detail significantly improved my resume, optimizing it for ATS and leading to a marketing job at Amazon. She was a great listener, communicator, and always timely in her responses. Lex also helped me pursue a career change to social work by understanding my interests, asking insightful questions, and transforming my resume to highlight transferable skills.

Skills and tools

Business Strategist

Marketing Strategist