What's included

• Logo development

  Colored and Monochrome Versions: This section will display the full-color version of the logo, along with a monochrome version for more minimalistic use or for situations where color printing is not available. The logo colors should reflect the core brand identity and maintain visual consistency across applications. Vertical and/or Horizontal Versions (if necessary): Sometimes, a logo may need to adapt to different formats. This section will include vertical and horizontal logo orientations, ensuring flexibility for various media and layouts without losing brand recognition.

• Logo Construction

  A detailed breakdown of the logo’s design elements, including proportions, grid systems, and any geometric shapes used. This ensures consistency when reproducing the logo at any size. It could include measurements or ratios to guide the proper scaling of elements relative to each other.

• Clear Space (Logo's Protective Area)

  Guidelines on how much space should be kept around the logo to ensure it remains visually distinct and unencumbered by other elements. This protective area is critical to maintaining legibility and brand impact, especially in crowded designs.

• Brand Palette (Primary and Secondary Colors)

  A defined set of primary and secondary colors used to represent the brand. This section will include color codes (HEX, RGB, CMYK, Pantone) for digital and print purposes. Primary colors are used most frequently, while secondary colors complement and provide flexibility for additional design elements.

• Usage on Contrasting Backgrounds

  Recommendations on how to use the logo on different background colors, emphasizing legibility and visual impact. Examples may include light, dark, and mid-tone backgrounds, showing how to adjust the logo (color inversion, outline, etc.) based on saturation and contrast levels.

• Scaling and Deformation Guidelines

  Instructions on how to scale the logo to different sizes without distorting or deforming its shape. This section will include minimum size recommendations for legibility and warnings against stretching, squashing, or otherwise altering the logo’s proportions.

• Brand Pattern or Gradient

  If the brand uses a unique pattern or gradient, this section will provide guidelines for its usage. Patterns or gradients can be used as supporting design elements to enhance brand materials, but they must not overpower the logo or other critical elements.

• Social Media Avatars

  Specifications for adapting the logo to social media platforms, ensuring it looks professional and on-brand even at smaller sizes. These avatars may include simplified versions of the logo or the monogram to ensure clarity.

• Unacceptable Usage Scenarios

  A list of examples illustrating how the logo should not be used. This includes incorrect color combinations, unauthorized alterations, stretching, rotating, placing on unsuitable backgrounds, or applying effects like shadows or gradients that are not part of the brand identity.

• Brand Typography

  Primary Font: Details about the brand’s main typeface, including usage rules, such as for headings, titles, or key messages. Application areas might include marketing materials, website headers, or packaging. Secondary Font: Instructions on when and where to use the secondary font. Typically, this would be used for body copy, subheadings, or secondary design elements, ensuring harmony with the primary typeface.

• General Corporate Identity Concept on 3 Selected Examples

  Showcase the overall corporate identity applied to three different examples, such as a business card, website landing page, or promotional materials. These examples should demonstrate the cohesive use of the logo, typography, colors, and other brand elements across different formats.