→ A brand style guide is a comprehensive document that outlines the visual and communication standards for a company’s brand. It includes the finalized logo, approved color palettes, typography, sizing specifications, and usage restrictions to ensure a consistent and professional presentation. Beyond visual identity, it also defines brand messaging, tone of voice, co-branding practices, and the brand story. The guide serves as a central resource for anyone creating branded materials, helping maintain cohesion across all marketing and communication channels. Additionally, it features real-world mockups—such as business cards, packaging, signage, and digital platforms—that demonstrate how the brand should be applied across various touchpoints.