What's included

• Visual identity

  Logos, color palette, fonts

• Brand messaging and voice

  Finding Your voice: I will create Taglines and Key messages that forge emotional connections and leave lasting impressions‍ Tell your story: I will articulate your brand’s story, values, and offerings.

• Brand guidelines

  Clear guidelines: for logo usage, color palette, typography, and brand messaging. Visual inspiration: through imagery mood boards reflecting your brand's aesthetic.‍ Collateral designs: See how your landing pages, social media ads, and other promotional materials can be transformed to reflect your brand's unique identity and capture the attention of your audience.

• Market research

  Brand Insight: In the brand kickoff call we will have a detailed discussion to understand your business, target audience, and goals. Find out what makes you unique: I will have you answer questions about your values, vision, and preferences to gain insights into what makes your brand unique. Stand out from the competition: I’ll research your competitors to identify opportunities for differentiation. Pinpoint your ideal Audience: I will define and profile your target audience to understand their preferences and needs.