Powerful Identities: Transforming Your Visual Story

Daniel Adotey

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About this service

Summary

From custom logo designs and cohesive brand guidelines to digital and print assets, my approach ensures every detail reflects your values and resonates with your audience. What sets me apart is my ability to blend creative vision with strategic thinking, delivering designs that are not only visually striking but also purpose-driven.

Process

1. Empathize
• Conduct in-depth research to understand your brand, audience, and goals.
• Explore customer pain points, desires, and how your brand can connect emotionally.
2. Define
• Clearly articulate the project scope, objectives, and key challenges.
• Develop a brand persona and identify the visual tone and message.
3. Ideate
• Brainstorm creative concepts and potential design solutions.
• Explore multiple directions for your brand identity, ensuring alignment with your vision.
4. Prototype
• Create initial drafts of the logo, visual elements, and other assets.
• Build mockups to visualize how the designs function across different platforms and materials.
5. Test
• Gather feedback from key stakeholders or a sample audience.
• Refine designs based on insights, ensuring they resonate and achieve the desired impact.
6. Deliver
• Finalize all designs and provide polished assets in required formats.
• Deliver a comprehensive brand style guide to ensure consistency in application.
This iterative process ensures the final product is user-focused, innovative, and aligned with your brand’s goals.

What's included

  • Brand Identity Deliverables

    Visual Identity Design: • Logo Design (Primary, Secondary, and Icon Versions) • Brand Color Palette • Typography Guide (Primary and Secondary Fonts) • Brand Patterns or Textures Brand Guidelines: • Comprehensive Brand Style Guide (Usage Rules, Tone, and Visual Guidelines) • Logo Usage Guidelines (Do’s and Don’ts) • Color and Typography Specifications Digital Assets: • Social Media Templates (For platforms like Instagram, LinkedIn, etc.) • Email Signature Design • Favicon and App Icons • Web Design Mockups (Homepage and Key Pages) Print Collateral (Optional): • Business Card Design • Letterhead and Envelope Design • Presentation Templates (PowerPoint/Keynote) • Packaging Design Additional Deliverables: • Mockups of Branded Materials (Merchandise, Signage, etc.) • Final Files in Multiple Formats (PNG, JPEG, SVG, PDF, AI) • Editable Source Files for Future Use Would you like to expand or refine this list for a specific project type?

Skills and tools

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Photoshop

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