What's included

• ✦ Discovery and Clarity

  Initial conversation or quick 15-25 minute call to understand your vision, brand purpose, audience and goals.

• ✦ Mood and Creative Direction

  Bring your brand’s vision to life. From inspiration boards to personalized color and style choices, I will craft a look that’s uniquely yours, ensuring every detail reflects your brand’s essence.

• ✦ Core Identity

  Full logo suite: Primary, secondary logo, submark, icon and favicon each crafted to leave a lasting impression and adapt seamlessly across every platform. Color palette: A curated set of hues with accessible contrast guidelines, ensuring brand’s colors communicate clearly in any medium. Typography pairing: Web and print-safe font combinations chosen to reinforce brand's voice and personality. Supporting visuals: Patterns, icons or graphic motifs tailored to enhance your brand’s presence and tie every touchpoint together consistently.

• ✦ User-Friendly Brand Guidelines

  A comprehensive brand guide document to ensure consistency across every touchpoint. Detailed usage rules for your logo suite, color palette, typography and supporting visuals. Real-world mockups that showcase brand in action and help your team apply guidelines with confidence.