What's included

• Brief

  The design brief is a roadmap for a design project. It outlines the project's goals, target audience, and desired outcome. It serves as a clear communication tool between the client and designer.

• Competitor analysis

  Reviewing current competitors' websites, language and tactics to engage the users.

• Content review

  Reviewing the content length and CTA language used on the current website.

• Visual & conceptual strategy

  Mood Board: We'll create a mood board showcasing key design elements from competitor websites. This will visually highlight the most successful design choices used by your competitors. Insights Report: We'll develop a written report summarizing the key insights gleaned from the competitive analysis. This report will translate the visual observations into actionable takeaways for your website's design and user experience.

• Information architecture

  Sitemap & User Journey Mapping: We'll develop an updated sitemap and user journey maps to optimize website navigation and user experience, showing the path users take to achieve their goals on the website, ultimately driving conversions.

• Wireframes

  Low-fi skeletal representation of the website. It provides a clear visual overview of the layout, hierarchy, and functionality of the product, enabling it to identify and address usability issues early on.

• High-fi mockups

  Wireframes are transformed into mockups that closely resemble the final product incorporating colors, typography, images, and other design elements that allows for comprehensive testing and refinement before development begins.

• Interactive prototype

  High-fi designs are converted into a realistic simulation of the user experience, ensuring that the final product is intuitive, user-friendly, and aligned with user expectations.