The design brief is a roadmap for a design project. It outlines the project's goals, target audience, and desired outcome. It serves as a clear communication tool between the client and designer.

Reviewing current competitors' websites, language and tactics to engage the users.

Reviewing the content length and CTA language used on the current website.

Mood Board: We'll create a mood board showcasing key design elements from competitor websites. This will visually highlight the most successful design choices used by your competitors. Insights Report: We'll develop a written report summarizing the key insights gleaned from the competitive analysis. This report will translate the visual observations into actionable takeaways for your website's design and user experience.

Sitemap & User Journey Mapping: We'll develop an updated sitemap and user journey maps to optimize website navigation and user experience, showing the path users take to achieve their goals on the website, ultimately driving conversions.

Low-fi skeletal representation of the website. It provides a clear visual overview of the layout, hierarchy, and functionality of the product, enabling it to identify and address usability issues early on.

Wireframes are transformed into mockups that closely resemble the final product incorporating colors, typography, images, and other design elements that allows for comprehensive testing and refinement before development begins.

High-fi designs are converted into a realistic simulation of the user experience, ensuring that the final product is intuitive, user-friendly, and aligned with user expectations.