Make clearer design decisions, strengthen your brand, and improve how your team delivers creative work.

I help founders, marketing leaders, and creative teams assess their current design, identify what is holding them back, and build a practical plan for improvement. Whether you’re preparing for a brand refresh, reviewing your website, establishing a design system, or addressing an inefficient creative process, I bring a senior perspective that connects business goals with creative quality and day-to-day delivery.

Each engagement is tailored to your needs and can cover:

Evaluate how your identity, website, and marketing materials communicate your positioning. Identify inconsistencies, review competitor approaches, and define what to preserve, refine, or evolve as your business grows.

Review page structure, navigation, content hierarchy, visual storytelling, and key user journeys. Identify opportunities to make your offer clearer and the next step easier, with recommendations informed by your goals and available customer or performance insights.

Establish a clear direction for campaigns, launches, and ongoing brand communications. Refine briefs, assess concepts, align stakeholders, and give your team constructive feedback with practical examples and clear reasoning.

Assess your Figma libraries, templates, guidelines, and shared assets. Recommend how to improve consistency, organization, documentation, ownership, and adoption across your design, marketing, and development teams.

Examine how work moves from request to delivery. Identify bottlenecks in briefing, prioritization, feedback, approvals, quality checks, and handoff, then recommend processes and tools suited to your team’s capacity.

Support designers and collaborators through focused workshops, mentoring, and practical guidance on design quality, Figma practices, documentation, and feedback. Help your team build shared standards and make confident decisions independently.

Depending on the scope, deliverables can include an audit with annotated examples, a creative direction document, prioritized recommendations, workflow guidance, a team workshop, or a phased action plan with next steps and ownership. We agree on the outputs before starting and review the findings together so your team understands how to apply them.

Available as a focused consultation, an in-depth audit, a workshop, or ongoing advisory support for SaaS, technology, DTC brands, and creative agencies.