What's included

• Market Research

  Research of the market where the product/service will perfom to find the segments and select the niche for the brand.

• Benchmarking

  Review of the nearest direct competition and indirect competition of the brand. Comparative. Conclusions.

• Target

  Buyer persona: A description of a representative person (client) of the brand related to the selected segment. Target: Detail of the segment.

• Brand Concept

  Phrase/description of the brand based on the research and essence of the company.

• Brand Moodboard

  A detail collage of references, color palette and typography style selected for the brand. It marks the path for the visual identity.