What's included

• Logo

  Form Variations: Primary Logo Secondary Logomark Color Variations: Full Color Monochrome White Monochrome Black Monochrome Gray Full Color on White Background Black on White Background Gray on White Background White on Black Background File Variations: PNG JPG SVG (Vector based) Canva Ready Assets

• Colors

  Primary Colors Secondary Colors Provided with the Hex Codes, RGB (Web), and CMYK (Print) Values

• Typography

  Header Subheader Body

• Style Scapes

  A carefully collected combination of images, textures, typography, and colors to communicate a certain look and feel of a brand. A vital tool in the design process to get clarity on the brand's ideal visuals.

• Photography

  the suite of bespoke images used to represent companies and form clear visual identities for marketing materials

• Brand Identity Guidelines

  A document with rules a business sets for how it presents itself to the public, including its colors, fonts, voice, and design.

• Canva-ready Assets

  All of the above-said assets are in a template in Canva ready-to-edit.

• Visual Elements

  Shapes, patterns, textures and lines that are used to complement your brand — to pull out pertinent information, break up text and add additional dimensions to your designs

• Brand Mockups

  High quality presentation of all the Branding assets to visualize the identity application for marketing purposes and future basis of collateral development