Brand Strategy:

During the discovery phase, we ask the right questions and uncover your brand vision, goals, and values. We will define your target audience and assess if there are any gaps in the market that you might be able to fill with your product/service. We delve into your customer's buying journey and make sure they have a positive experience interacting with every touch-point of your brand, whether digitally or in a physical space.

Brand Identity + Packaging Design:

With the strategy in place, it’s time to give your business a powerful visual identity. Through the creative direction, we will establish the personality of your brand, and uncover the right color palette and type suite that best translates the values of your business. Then we move on to the logo design, corporate assets, packaging, and brand guidelines, which is a document that will ensure the visual identity is maintained across all media outlets in the future.