Brand Identity + Brand Strategy
Starting at
$
5,500
About this service
Summary
Brand Strategy:
During the discovery phase, we ask the right questions and uncover your brand vision, goals, and values. We will define your target audience and assess if there are any gaps in the market that you might be able to fill with your product/service. We delve into your customer's buying journey and make sure they have a positive experience interacting with every touch-point of your brand, whether digitally or in a physical space.
Brand Identity + Packaging Design:
With the strategy in place, it’s time to give your business a powerful visual identity. Through the creative direction, we will establish the personality of your brand, and uncover the right color palette and type suite that best translates the values of your business. Then we move on to the logo design, corporate assets, packaging, and brand guidelines, which is a document that will ensure the visual identity is maintained across all media outlets in the future.
What's included
Visual Identity
• Primary Logo • Secondary Logo (Submark) • Creative Direction (Moodboard) • Typography • Color Palette • Brand Guidelines Document
Brand Strategy
• Mission Statement + Vision + Goals • Brand Voice • Target Audience • Competition Analysis • Brand Archetype
Packaging Design
• Label Design (Back of Package: Nutritional Tables, Best Before, Barcodes, Net weight, Icons, etc) • Box Design • Pantone Color Guide • Files ready for print • Stationery
Duration
4-6 weeks
Skills and tools
Brand Designer
Brand Strategist
Packaging Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Work with me