Brand Design

Divyesh Nayee

(0)

Starting at

$

1,270

About this service

Summary

The objective of this service is to transform your brand from an idea into a distinctive identity, utilizing design thinking, representation, and problem-solving concepts to create a unique visual identity for the brand.
Project Goals
Identify the brand's key strengths and creatively position it in the market.
Define the mission, vision, purpose, and values that form the foundation of the brand.
Craft a concise tagline that encapsulates these values.
Develop a set of visual brand elements that align with the brand's positioning.
Create a brand guideline document that serves as a reference for consistent brand representation.
FYI
Will I receive your advice or consultancy after the project is completed?
Yes, I am committed to providing ongoing support and guidance in the brand's creative direction and any design-related matters.
What is a Brand Style Guide?
A Brand Style Guide is a collection of documents that outline how to use the design elements of a brand. I refer to these design elements as "Brand Tokens." The Brand Style Guide provides guidance on how these Brand Tokens should be used consistently over time. It is particularly useful when working with multiple designers, ensuring a cohesive and accurate representation of your brand.

What's included

  • Brand Strategy

    The brand strategy encompasses a set of strategic elements that capture the essence of the brand's identity. These elements are distilled into concise words, phrases, and personas, ensuring that every touchpoint of the brand remains aligned and well-defined, contributing to the establishment of an ideal reputation.

  • Brand Interpreting

    The process of interpreting and exploring the brand aims to deeply understand its identity and goals. This involves client meetings and utilizing a customized branding questionnaire to gain a comprehensive understanding of how the client perceives their brand.

  • Design Guidelines

    The visual design guidelines provide a framework for the brand's identity and strategy. They serve as a reference and resource, offering guidance on visual and verbal components that ensure the creation of strong, recognizable, and effective communications.

Example projects

Cake Arena Brand Identity

Duration

2-3 Weeks

Skills and tools

Brand Designer
Visual Designer
Creative Design
Adobe Illustrator
Adobe Photoshop

Work with me

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STARTING AT

$50/hour

hourly rate