Email Marketing/Copywriting by Conor Rafter

Email Marketing/Copywriting by Conor RafterEmail Marketing/Copywriting by Conor Rafter

Email Marketing/Copywriting

Conor Rafter

Starting at

About this service

Summary

What Are We Trying To Achieve?

That's the question I ask myself every time I begin a new project.

Only by understanding our end goal can we create the best content possible. In general, we'll look to do the following...

Move readers along the 'Awareness' scale through targeted emails

Get readers to click on our emails with enticing subject lines

Gain clicks/calls from readers with copy they simply MUST read

Meet customer expectations - what do they deem relevant to our business right now?

With list segmentation, we can deliver specialised emails to customers sitting at different points on the journey toward a purchase or click.

What's included

Direct Response Targeted Email Copy
Lift emails, sales letters, newsletters, and email flows. Whatever it is - I'll target a specific audience. Using a sales funnel, we'll send users down a path toward your desired CTA.
Detailed Product Research
Using specialised documents, I'll conduct research across the entire market. The end goal is to find out WHY your product works, HOW it improves customers' lives, and WHO it's best suited for.
Consumer Research
Customer feedback is everything. By nailing down their pain points and desires, I'll hit on all the major needs, wants, objections and beliefs of our readers.
Competitor Research
We'll take advantage of competitors' shortcomings and see where they excel. - Signing up for their email lists - Examining their on-site copy - Seeing what customers say about that specific brand Will tell us a great deal about what we're up against.

Duration

Depends on the scale of your project.

Skills and tools

Email Marketer

Content Writer

Copywriter

Google Docs

Google Drive

More services

On-Site Copy

STARTING AT

$60/hour

hourly rate, Based on the scale of your project.