I get to know what your business is and and the brand is trying to reach, market and everything else, so I ask a lot of questions which helps me get to explore the creative vision for the brand.

I work on the logo and the variations that should be used, by example, how it look on white or dark backgrounds, using the brand color.

Also I work in the color palette for the brand and provide a guide with all the colors, logo usage and variations, so you can have at hand that resourse.