What's included

• Media Relations Strategy

  I will help you develop an earned media plan that drives coverage for your campaign and incorporates your target messaging.

• Media Approach

  To set up the campaign, I will help develop an approach that sets it up for success and highlights the plan's objectives and strategy.

• Campaign KPIs

  I will assist in developing KPIs to track progress and ensure we meet our goals.

• Media List

  I will develop a targeted media list covering 3-5 topics, including names, emails, and titles of journalists on different platforms relevant to the media approach.

• Media Outreach

  This includes developing a pitch to target media and conducting outreach to generate coverage.

• Recap and Reporting

  Real-time updates during outreach will keep you updated on the campaign progress, and results will be recapped at the end of the campaign to track back to the established KPIs.