Email Marketer

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About this service

Summary

It involves the planning and initial setup of the campaign, including the development of a comprehensive email marketing strategy and the creation of engaging email templates. The primary goal of this milestone is to establish a solid foundation for the campaign and lay the groundwork for subsequent activities.
Key Deliverables:
Email Marketing Strategy: Develop a detailed plan outlining the objectives, target audience, messaging, segmentation, and frequency of email communications.
Email Templates: Create visually appealing and responsive email templates that align with the project's branding guidelines and are optimized for different devices and email clients.
Subscriber List Segmentation: Segment the subscriber list based on relevant criteria, such as demographics, purchase history, or engagement level, to personalize email content and improve campaign effectiveness.
Integration and Testing: Integrate the email marketing platform with the project's CRM or other relevant systems, conduct thorough testing to ensure deliverability, and resolve any technical issues.
Content Creation: Prepare engaging and relevant content for the initial batch of emails, including compelling subject lines, body copy, and call-to-action elements.

What's included

  • Email Campaign

    The first phase is the Email Campaign Kickoff, where the email marketing strategy is developed, engaging email templates are created, the subscriber list is segmented, and integration and testing are carried out. The second phase is the Email Campaign Execution, which involves deploying the emails according to the schedule, monitoring performance metrics, conducting A/B testing, and implementing email automation workflows. The final phase is the Email Campaign Evaluation and Optimization, where the campaign results are analyzed, a comprehensive evaluation report is prepared, optimization strategies are developed, knowledge is transferred to the marketing team, and documentation is created for future reference. These milestone descriptions provide an overview of the major activities and deliverables involved in each phase of the email campaign.


Skills and tools

Digital Marketer
Email Marketer
Social Media Marketer
ClickFunnels
Facebook Pixel
Google Ads
Instagram
TikTok

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