Customized and Transformative Brand that Aligns with Your Vision

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About this service

Summary

Your brand is a first impression and becomes your reputation. I have over 15 years of branding expertise and offer full service branding strategy and design including conceptualization, logo design, slogans, and printed collateral. I will work with you to create an iconic brand that resonates whit your target market and helps you stand out against the competition.

Process

Brand Strategy and Conceptualization
We discuss your objectives for your company or project, positioning, and competitive landscape to develop an optimal brand strategy. Together, we collaborate and brainstorm different ideas for brand concepts and styles ahead of design.
Design Process
Brand concepts are made into logo designs. Depending on your package, multiple drafts and logo versions are provided, and rounds of revisions are undertaken.
Color and Typography
Once the logo composition and design are approved and finalized, color and font options are provided alongside recommendations.
Delivery
Receive a brand package that includes logo vector files, JPEG and PNG files for easy use, font files, and color information. Depending on your package, basic or full branding guidelines, logo variations, and additional design collateral is provided.

What's included

  • Logo Design with up to 5 Logo Variants

    Logos need to be versatile and adaptable. Our logos will work across different platforms and look good on everything from business cards to billboards and social media. Logo variants will allow for flexibility, while maintaining the brand identity across all platforms.

  • Typography Files

    All relevant font files are provided for use.

  • Color Palette

    A brand's color palette is more than just aesthetics; it's a powerful communication tool. It conveys emotion, brand identity, brand values, and must resonate with the target audience. We will provide a color palette that reflects your vision, is visually compelling, and creates a memorable brand.

  • Brand Application Mockups

    Brand application mockups are crucial for visualizing how a brand's identity translates across various touch points. We will define all the places where the brand will be experienced ( logo, website, social media, packaging, etc.). We will design visually appealing mockups for multiple touchpoints, showcasing how the logo, colors, typography, and imagery should be applied. We will present the mockups for client review and feedback.

  • Brand Style Guide

    A single source essential document for maintaining brand consistency. It will include correct usage of logo, color palette, typography, photography style, and voice and tone to ensure consistency across all marketing materials and communication channels.

  • Discovery Session (45 to 60 Minutes)

    A Brand Discovery Session is a crucial initial step in any successful branding project. We will discuss the brand's essence, values, target audience, and competitive landscape. Through a series of questions, discussions, and exercises, the session aims to uncover key insights about the brand's unique selling proposition (USP), mission, vision, and desired brand personality.

  • Extra Deliverables (Fee Depends on Client Needs)

    -Extra logo variants -1 complimentary revision -Market analysis -Audience profiling -Messaging strategy


Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop