What's included

• Discussion Guide

  A guide that set us up for interview success. What do we want to ask to our users?

• User Interviews

  Understand what the users want, uncover pain points and needs.

• Affinity Mapping

  A great way to visualize insights during the interviews. We are going to write down all the insights in order to recognize patterns.

• Personas Map

  A visual representation of our users (insights based on the interviews).

• User Journey

  A visual representation of the user’s triggers and steps to achieve their goal.