Brand Design and Strategy

Contact for pricing

About this service

Summary

I help businesses build a strong and cohesive brand with custom Brand Design and Brand Strategy Kits. From effective logos and visual identities to in-depth brand positioning and messaging, I create brands that stand out and connect with the right audience. My approach is tailored, strategic, and designed for long-term impact.

What's included

  • Brand Design Kit

    Logo Package – Primary logo, variations & favicon (PNG, SVG, AI). Color Palette – Custom brand colors with HEX & RGB codes. Typography Guide – Recommended fonts for consistent branding. Brand Style Guide – Logo usage, colors, fonts & brand rules. Social Media Assets – Profile & cover images, post templates. Business Card & Stationery – Print-ready design files. Brand Mockups – Realistic previews of brand application.

  • Brand Strategy Kit

    Brand Discovery – Mission, vision, and brand values definition. Target Audience – Ideal customer profile & market positioning. Brand Voice & Tone – Guidelines for consistent messaging. Core Messaging – Tagline, brand story & key differentiators. Competitive Analysis – Insights on industry & competitors. Brand Personality – Defined traits & emotional appeal. Content Pillars – Key themes for marketing & storytelling.


Skills and tools

Packaging Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Webflow