Brand Design and Strategy
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About this service
Summary
What's included
Brand Design Kit
Logo Package – Primary logo, variations & favicon (PNG, SVG, AI). Color Palette – Custom brand colors with HEX & RGB codes. Typography Guide – Recommended fonts for consistent branding. Brand Style Guide – Logo usage, colors, fonts & brand rules. Social Media Assets – Profile & cover images, post templates. Business Card & Stationery – Print-ready design files. Brand Mockups – Realistic previews of brand application.
Brand Strategy Kit
Brand Discovery – Mission, vision, and brand values definition. Target Audience – Ideal customer profile & market positioning. Brand Voice & Tone – Guidelines for consistent messaging. Core Messaging – Tagline, brand story & key differentiators. Competitive Analysis – Insights on industry & competitors. Brand Personality – Defined traits & emotional appeal. Content Pillars – Key themes for marketing & storytelling.
Skills and tools
Packaging Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Webflow