What's included

• 1:1 Brand Strategy Call

  A 2-hour design thinking session where we dive deep into your purpose for existing, core values, fears, desires, ideal customer, and symbolism that represents your brand.

• Primary Logo

  The logo variation you'll use the most.

• Secondary Logo

  The logo variation you'll use in scenarios where your primary logo doesn't quite fit.

• Submark Logo

  An abbreviate version of your logo that still represents your brand without the full thing present.

• Submark

  The most abbreviated version of your logo, often used as a social media picture, email sign off, sticker, etc.

• Brand Patterns & Icons

  Other visuals that represent your brand at a glance when your logo isn't present.

• Mission & Vision Statement

  Clear and concise descriptions of why you exist that will deeply resonate with prospective buyers.

• Target Audience Analysis

  A deep dive into the type of person you're trying to attract to your brand, which will act as the foundation for all of your marketing tactics.

• Competitor Research

  A glimpse at similar brands, what they're doing well, and what they could improve on to best position you as a differentiated competitor in the market.

• Brand Story

  A narrative that explains in your "why" in more depth to be leveraged in marketing materials as a way to better connect with your audience on a deeper level.

• Tyopgraphy Styling

  Font selection utilizing human psychology to evoke the emotions you want to make people feel after interacting with your brand.

• Custom Color Palette

  Color palette selection utilizing human psychology to evoke the emotions you want to make people feel after interacting with your brand.