Brand identity/ Visual identity

Beata Csaka

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About this service

Summary

I create beautifully tailored visual identity packages that uniquely reflect your brand’s essence. The customized designs, harmonious color palettes, and detailed guidelines ensure your brand is consistently represented across all platforms. Experience the fusion of creativity and precision, making your brand's visual identity as unique as your vision.

Process

Initial Consultation

Discuss your brand's vision, goals, and requirements.

Gather information about your target audience and market.

2. Research and Discovery

Conduct market research and competitive analysis.

Identify key brand attributes and visual preferences.

3. Concept Development

Develop initial design concepts and ideas.

Present mood boards and style guides for feedback.

4. Design Creation

Create logo designs and variations.

Develop color palettes, typography, and iconography.

Design imagery and other visual elements.

5.Feedback and Revisions

Review designs with the client.

Make necessary revisions based on client feedback.

Ensure alignment with brand vision and goals.

6. Finalization

Finalize all design elements.

Create comprehensive brand guidelines document.

Prepare all files and formats for delivery.

7. Delivery

Provide the complete Visual Identity Package.

Include all digital assets and brand guidelines.

Offer a final review meeting to ensure satisfaction.

8. Post-Delivery Support

Provide support for any questions or adjustments.

Offer guidance on implementing the new visual identity.

This process ensures a thorough and collaborative approach, resulting in a visual identity that truly reflects your brand's uniqueness and vision.

What's included

Visual identity package
- Logo Design: Multiple variations of the primary logo with guidelines for usage. - Color Palette: Detailed color schemes with specific codes and usage guidelines. - Typography: Selected fonts with guidelines on how to use them effectively. - Imagery: Curated images and style guidelines to maintain visual consistency. - Stationery Design: Branded templates for business cards, letterheads, and envelopes. - Digital Assets: Optimized images for social media, email signatures, and website favicons. - Brand Guidelines Document: An all-encompassing guide detailing the correct application of the visual identity elements to ensure brand consistency across all platforms.

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer