Google and Social Media Ads

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About this service

Summary

1.Discovery Call-Understanding the business,goals,targets and what are the challenges that are currently facing.
2.Market Research- Copetitor Analysis,trend analysis and solutions offered and their benefits will be analysed.
3.Stratergy and brainstorming-In this session,stratergy will be build based on the marlet research and analysis of the past work and its success and failures.
4.Designs and Creativity-Designing the campaign creatives that attract the audience to get attention to the brand and drive releavnt traffic.
5.Optimising the campaign-Tweeking the campaign parameters to get our achieved goals and optimise it as per the market requirement to get the desired KPI.
6.Analytics and Reports-Monitoring the desired result to get atleast 2X ROAS and minimum CPC and the sources that are bringing it.making the relevant reports for the same.
7.Remarketing Stratergy-Based on the running campaign and the past behaviour the main aim would be to get the maximum conversions with minimal spents.Organic modes will be preffered to drive the conversions for the lost leads.
8.Final Wrapping and Brainstorming the ideas for next campaign- This will be a open forum about what went wong what is the scope for improvement and how we need to approach for the next campaign

What's included

  • Milestone 1

    1.Campaign stratergy Building- In this phase I will understand the key factors of the business like what kind of challenges that are you facing,What goals and deliverables are expectations from me and what was the past history about the brand.This will help me to know and deliver the expected target in timely manner.

  • Milestone 2

    2.Designing the campaign- Designing the campaign in various formats like Images,story,reels and videos are major part as production cost is involved in this stuff and hence briefing about the content type and designing will be done.This will be approved from the client before finalising as it should resonate with the brand voice,tone and values.Sending the right message and CTA will deliver the results.

  • Milestone 3

    3.Setting up and Running the campaign- This is the actual campaign running stage wherein all the efforts will be placed in right direction as per plan and stratergy and not only running the camapign but also observing the metrics of the campaign and optimising it whenever needed will be executed.

  • Milestone 4

    4.Monitoring and optimizing the campaign to achieve the target Goals- Just satisfying the results from single campaign is never sufficient and hence watching the campaign performance and analysing the behaviour of the audience and building the stratergy accordingly in the next campaigns and providing solutions will make improvsiation in the AI/ML of the platform therby helping to get the delivered results.


Skills and tools

Performance Marketing Specialist
Facebook Business Manager
Google Ads
Google Analytics

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STARTING AT

$200

fixed rate, 2 weeks