Brand Identity
Starting at
$
2,500
About this service
Summary
Step One: Strategy call - You’ve determined our businesses are a good fit and we’ve chosen the perfect package for your brand! I’ll get you booked and ask questions to get to know more about you and your business.
Step Two: Brand questionnaire - I’ll send a more in-depth questionnaire to get to know your brand’s mission, values, and ideal customer. Then, I will do some market research to determine the best strategy for your brand.
Step Three: Mood board - Based on the information from the questionnaire as well as the market research, I will create a mood board to represent the overall feeling and aesthetic of your brand.
Step Four: Brand concept - I’ll present a brand concept and logo designs accompanied by my reasoning behind the design choices. From there, we will choose which concept fits best.
Step Five: Revise & refine - We’ll make adjustments and refine your visual elements. This includes finalizing the color selections, typography, design elements, and logo designs. I will compile all of this information in your brand guide.
Step Six: Brand delivery - We’ve rocked your brand identity and you can’t wait to get the files so you can launch your new brand! I’ll be rooting for you! Feel free to contact me in the future with any questions you may have.
What's included
Brand Identity
Brand strategy & creative direction, mood board, logo suite, color selection, typography guidelines, design elements, and complete brand guidelines document
Brand Guide
A document explaining all necessary information about your new brand identity and how to use it effectively.
Duration
4-6 weeks
Skills and tools
Brand Designer
Adobe Illustrator
Adobe Photoshop
Canva
Work with me
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