Brand Identity

Laurel Stingl

Starting at

$

1,997

About this service

Summary

Step One: Strategy call - You’ve determined our businesses are a good fit and we’ve chosen the perfect package for your brand! I’ll get you booked and ask questions to get to know more about you and your business.
Step Two: Brand questionnaire - I’ll send a more in-depth questionnaire to get to know your brand’s mission, values, and ideal customer. Then, I will do some market research to determine the best strategy for your brand.
Step Three: Mood board - Based on the information from the questionnaire as well as the market research, I will create a mood board to represent the overall feeling and aesthetic of your brand.
Step Four: Brand concept - I’ll present a brand concept and logo designs accompanied by my reasoning behind the design choices. From there, we will choose which concept fits best.
Step Five: Revise & refine - We’ll make adjustments and refine your visual elements. This includes finalizing the color selections, typography, design elements, and logo designs. I will compile all of this information in your brand guide.
Step Six: Brand delivery - We’ve rocked your brand identity and you can’t wait to get the files so you can launch your new brand! I’ll be rooting for you! Feel free to contact me in the future with any questions you may have.

What's included

  • Brand Strategy & Messaging

    We will dive deep into understanding your target audience, competitors, and unique selling proposition so you can attract more of the right people.

  • Logo Suite

    Get a full logo suite including a primary logo, alternate logos, and brand marks so you can remain consistent and on brand in all of your customer touch points.

  • Color Selection

    Get a beautiful and robust color palette to use in all of your branded materials so you can stay consistent and build recognition & trust.

  • Font Styling

    Get carefully chosen typefaces that represent your brand's personality, values, and overall aesthetic. I provide specific instructions on how and when to use each font for visual hierarchy and brand consistency.

  • Custom Illustrations & Pattern(s)

    Custom illustrations and elements will help your brand stand out and further communicate your brand's personality and values. Patterns can be used on packaging, websites, social media, and more.

  • Launch Guide with Custom Graphics

    Learn how to plan an effective launch to announce your new brand and get custom graphics to reflect your new visual identity.

  • Brand Guidelines Document

    This comprehensive document will include everything we created for your brand, including strategy & messaging and how to effectively implement your new brand identity to ensure cohesion and recognition.

Duration

4 weeks

Skills and tools

Brand Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Canva

Canva

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