What's included

• Brand strategy document

  A brand strategy document is a comprehensive plan that defines a brand's purpose, vision, positioning, values, personality and target audience. It also includes competitive analysis, unique selling propositions, messaging and content strategies. This blueprint serves as a guide for all brand-related decisions and actions, ensuring consistency and alignment with the brand's long-term goals while facilitating effective brand management and promotion.

• Creative Direction

  Creative Direction involves guiding and overseeing the visual and aesthetic aspects of a brand. My goal will be to ensure that all the creative elements align with your brand's messaging and objectives and effectively engage your target audience

• Brand Identity

  A visual, emotional, and conceptual representation of the brand. It encompasses 3 brand's logo options. The finalized Brand identity will be tested and defined with specifications on logo usage.

• Brand guidelines

  A comprehensive document that provides a set of rules and standards for consistent brand representation. They include color palettes, typography, design elements, layout guidelines, pattern, iconography, and photography style. Additionally, brand guidelines will also cover rules for messaging, tone of voice, and visual examples to ensure a consistent and cohesive brand image across all communications and touchpoints. These guidelines serve as a reference for employees, designers, and partners to maintain brand consistency and integrity.

• Brand collaterals

  A collection of in-house creatives that the brand uses to reinforcing brand recognition and trust among team. These materials typically include print assets such as brochure, business card and letterhead.