• Primary logo The main logo used to represent your brand. All other brand logos stem from this initial design. ‍ • Secondary logo A secondary logo can be vertical or horizontal. They tend to be stripped-down, stacked versions of your primary logo. ‍ • Logo mark A simplified version of the primary logo. Ideal for when you have a confined space to fill. Often consists of symbols or initials of the business name. ‍ • Favicon Similar to logo marks, but are an even smaller design that only includes the brand initials or miniature illustration. Typically, they're displayed in a web browser's address bar.