Brand Strategy Intensive

Pro

Allison Kehoe

Starting at

2,500

About this service

Summary

Your business has outgrown your brand... and it's costing you premium clients.

When your positioning feels unclear, your messaging inconsistent, or your brand presence doesn't match the sophistication of your work, you're leaving money on the table.

Every day without strategic clarity is another day competing on price instead of value.

The Brand Strategy Intensive transforms positioning confusion into market clarity in days, not months.

What's included:

90-minute strategic consultation

Comprehensive brand audit

Competitor analysis and market research

Brand messaging framework

Strategic implementation roadmap

15+ page brand strategy document

Without a clear brand strategy you risk...

→ Competing on price instead of value

→ Explaining what you do in every conversation

→ Attracting wrong-fit clients who don't appreciate your expertise

→ Feeling invisible in a crowded market

→ Wasting money on marketing that doesn't convert

Post Brand Strategy Intensive, you'll have:

→ Crystal-clear positioning that differentiates you immediately

→ Messaging that attracts your ideal clients and repels wrong fits

→ Confidence in every piece of communication you create

→ Strategic foundation for all future marketing investments

→ Roadmap for building a recognizable, trusted brand presence

We know your work is exceptional, but your brand doesn't communicate it... let's change that.

FAQs

Who is this for?
✓Mission-driven entrepreneurs who need clarity before investing in design ✓ Established businesses (2+ years) ready to scale with strategic positioning ✓ Service providers whose expertise outpaces their brand presence ✓ Founders tired of generic marketing that doesn't attract premium clients ✓ Businesses entering new markets or pivoting their offerings ✓ Consultants and coaches building authority in competitive spaces
How is this different from hiring a branding agency?
Traditional agencies have more overhead, so can take 2-3 months and charge $10,000-50,000+. The Brand Strategy Intensive delivers the same strategic foundation in 10 days at a fraction of the cost. You get expert 1:1 strategy without the extensive timeline and overhead.
Do I need to have my visual branding done first?
Definitely not! Strategy should come BEFORE design, so if you are a new business we suggest the intensive prior to design. Many businesses invest in beautiful branding that doesn't work because it wasn't built on solid strategy. Get your positioning right first, then build design that supports it.
What if I'm not sure about my target audience yet?
That's exactly what this intensive clarifies. We'll work together to identify your ideal client based on your strengths, market opportunity, and business goals.
Will I get a logo?
This is purely strategy, no visual design included. However, the strategy document provides clear visual direction guidelines your designer can use. If you need design afterward, I offer brand identity services separately.
What happens after the 10 days?
You'll have everything needed to implement your strategy independently! If you want ongoing support, I offer consulting at $200/hour or can discuss a brand identity design package to bring the strategy to life visually.
How much of my time is required?
Approximately 3-4 hours total: 1 hour: Pre-session Questionnaire 90 minutes: Strategy Session 30-60 minutes: The Final Strategy Document Walkthrough

What's included

Strategic Discovery Session
Comprehensive 90-minute deep dive consultation covering your business goals, target audience, competitive landscape, and growth objectives. Includes pre-session questionnaire and strategic framework development.
Brand Audit & Analysis
Complete evaluation of your current brand presence, messaging consistency, and market positioning. We will identify strengths, gaps, and opportunities for strategic improvement.
Competitor Research
In-depth analysis of your key competitors including their positioning, messaging, visual identity, and market approach. This reveals opportunities for differentiation and white space in your market.
Target Audience Insights
Detailed customer persona development with demographics, psychographics, pain points, and buying behaviors. Creates foundation for all future marketing and branding decisions.
Brand Messaging Framework
Development of core brand messages including mission, vision, unique value proposition, and key differentiators. Ensures consistent communication across all touch-points.
Strategic Implementation Roadmap
Phase-by-phase plan for implementing your brand strategy with timelines, priorities, and specific action items. Includes recommendations for immediate wins and long-term brand building.
File Deliverables
15+ page comprehensive brand strategy document in PDF format. Includes all research findings, strategic frameworks, and implementation guidelines for easy reference and team sharing.