🤔 What is a social media strategy?

A social media strategy is a roadmap for reaching long-term business goals. Not having a strategy is like setting sail without planning a route. It’s how you become distinctive and set apart from your competitors. It’s what makes ‘you’, ‘you’, and it’s what makes your customers love you too.

💌 What's included?

I'll create a social media strategy that underpins all of your outreach activities. This strategy is a results orientated framework that guides your communication choices.

Phase 1: Discovery & development

The strategy follows a discovery call to ensure I have a complete understanding of your business and what you're trying to achieve.

Using the information gained from our discovery call, I will then develop the strategy.

The strategy will include:

Defining your KPIs

Setting objectives

Defining your mission and values

Identifying key points of difference

Customer profiles

Key messages

Promotion strategy and channel plan

Channels of communication

An outline of your tone of voice

Phase 2: Delivery

Once your strategy has been created, I'll put it into action.

I'll create easy-to-use branded graphic templates that will ensure you have a consistent feed without all the hard work.

Updated bio, profile picture and cover image.

I'll hold your hand as we jump into the deep end together. Having one month's worth of content handed to you takes the pressure off you as well as giving you a great reference point for future content.