Brand & Visual Identity Design

Cossentino Designs

Starting at

1,000

About this service

Summary

My process involves understanding you and your brand, what it means to you, and what your desired target audience is - who you *want* to sell to - and then doing market research to see what others in your niche are doing. Then I tailor that research and your unique offerings into a visual identity that feels like you!

Process

At the very beginning of the journey, the client pays the full amount in escrow, and fills out a short questionnaire that's been tailored to their unique needs. Pain points are assessed, and the client's differentiating factor is determined - this is what sets them apart from their competitors.

Using this information, I conduct market research and competitor analysis to see what others in the client's industry are doing, what is working for them, and what is trending in their niche. I translate this research into actionable design decisions that will inform the rest of the process.

From there, a logo design is created that addresses the client's pain points and highlights their differentiating factor, while setting them apart from the competition. A color palette, typography suite, brand patterns, and other deliverables follow.

Once the work is complete, and any revisions have been made, the deliverables are handed over to the client.

What's included

Responsive Logo Suite
You will receive a logo suite consisting of a number of responsive designs, including a primary logo, a logomark, a wordmark, and any other type of logo design that fits your brand.
Visual Identity Guidelines
You will receive a clear and comprehensive guide that outlines your brand's visual design, including your logos, color palette, typography, brand patterns and illustrations, and any other additions.

Example projects