Logo Designer| Brand Designer| Visual story teller

Mary Faith Uzor

Starting at

300

About this service

Summary

As a Logo & Brand designer, I craft unique, custom logos and cohesive brand identities that not only look stunning but also deeply resonate with target audiences.

What sets me apart is my ability to blend strategy with creativity, ensuring each brand I design tells a compelling story that connects emotionally and drives engagement.

My approach is human-centered, using storytelling and thoughtful design to create brands that feel authentic, sophisticated, and memorable.

Process

My brand design process is structured yet flexible, ensuring a strategic and visually compelling outcome:

Discovery & Research – I begin with an in-depth consultation to understand the brand’s vision, values, target audience, and competitive landscape. This includes a questionnaire, competitor analysis, and mood board creation to align expectations.

Strategy & Concept Development – Based on insights, I define the brand’s unique positioning and craft a strategic direction. I then sketch and develop multiple logo concepts, exploring typography, color palettes, and visual elements.

Design & Refinement – After presenting initial concepts, I gather feedback and refine the chosen direction. I fine-tune details, ensuring versatility, scalability, and a strong brand presence across different platforms.

Brand Identity System – I create a comprehensive brand identity, including typography, color schemes, icons, patterns, and brand guidelines to maintain consistency.

Final Delivery & Support – I package all design assets in various formats and provide a brand style guide. If needed, I offer ongoing support for brand rollout, ensuring a seamless implementation.

What's included

Logo
I will deliver a professional logo that will be tailored to the brand's needs and target audience .
Logo variations
I will deliver different variations of the logo (both in jpeg or ong) e.g Black and white logo, horizontal logo, stacked logo, logo icon (if necessary), badge logo (if necessary), to enable the logo to be versatile accross all touchpoints.
Brand style Guide
This is a document that will serve as a guide for the logo useage.
Colour pallete
I will deliver colour palletes that resonates with the brand values and target audiences.
Typography
I will deliver a suitable typography for the brand .
Brand patterns
These are signature patterns of the brand that can be used for branding.
Iconography (if necessary)
These are icons that are relative to the brand and can be used accross all touchpoints.