Detailed written report that includes the review of white papers, case studies, articles, and videos to get a better understanding of your users and the problem space
Links to sources used in secondary research report
Competitive Research
Competitive analysis to find out what other products are out there that are trying to solve the same problem
Surveys
Screens and Surveys to gather demographics, establish target audience, and understand pain points
User Interviews
User Interviews to approach the rest of the design process with a better understanding of your users’ behaviors, pain points, needs, and goals.
Research Synthesis
Affinity Mapping
Empathy Mapping
Personas
How Might We (HMW) Questions
User Journey
How It Would Work 🤝
We'll arrange an initial meeting to get to know each other and establish expectations
We'll establish a timeline together on how long the project will last and any hard deadlines
Once this has been established, we'll move on to research and you'll be updated every step of the way