Website Design Assessment
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About this service
Summary
FAQs
What exactly does this assessment cover?
This assessment provides a comprehensive evaluation of your website, covering design, UX, accessibility, navigation, mobile responsiveness, and performance. The goal is to identify usability gaps, accessibility barriers, and design inconsistencies that may be affecting user experience and conversions.
What will I receive in the assessment report?
You’ll receive a detailed report outlining: ✅ Findings & Key Issues – What’s working, what’s not, and why. ✅ Impact Assessment – Prioritization of issues based on user experience and compliance risks. ✅ Actionable Recommendations – Clear, step-by-step improvements with solutions. ✅ Visual & Annotated Examples – Screenshots and explanations of identified issues.
How is the assessment conducted?
The assessment is a manual review combined with automated testing tools to ensure a thorough analysis. I evaluate key pages based on usability principles, accessibility guidelines (WCAG 2.1 standards), and design best practices. If requested, I also conduct usability testing to gather real user insights.
What accessibility standards do you follow?
I assess accessibility based on WCAG 2.1 (AA/AAA) guidelines and check for compliance with ADA (Americans with Disabilities Act) and Section 508 requirements where applicable. The audit includes color contrast, keyboard navigation, screen reader compatibility, and other essential accessibility factors.
What's included
🖼️ Design & UX Evaluation
Reviewing layout, typography, color contrast, visual hierarchy, and overall design consistency.
➡️ Navigation & User Flow
Analyzing ease of use, clarity of CTAs, and friction points in user journeys.
📱 Mobile Responsiveness
Testing how your website adapts across devices and fixing common breakpoints.
🏃♂️ Performance & Speed Insights
Highlighting loading speed, image optimization, and technical inefficiencies.
♿️ Accessibility Compliance (Optional but Recommended)
Identifying issues against WCAG 2.1 (AA/AAA) standards, including color contrast, keyboard navigation, screen reader compatibility, and more.
🛠️ Actionable Fixes & Recommendations
A prioritized readout of improvements with step-by-step guidance.
Recommendations
(4.9)
Client • Nov 10, 2025
Recommended
Excellent work, great communication, and nice to work with!
Client • Oct 6, 2024
Recommended
Madison was super patient through our team's iterative process and provided sounds advice on all our questions!
Recommended
Madison is amazing! Second year working on an annual project with her and she executed perfectly. Having her map out and build everything on Framer made the last mile part of this publication very seamless and worry-free. Highly recommend!!
Client • Sep 19, 2025
Client • Sep 18, 2025
Recommended
I thought Madison did a terrific job producing the work quickly and exactly. Her communication style is clear and practical, keeping the project on track.
Client • May 30, 2025
Recommended
It was a deep honour to work with Madison on our emails. She has an excellent eye for detail and always shows up on time with clear communication. I would highly recommend her to anyone needing support in their email marketing.
Client • Feb 13, 2025
Recommended
Madison was awesome to work with and the end result was even better. Highly recommend.
Client • Jan 31, 2025
Recommended
Madison is lovely to work with! She meets prompt deadlines and is extremely timely with any Framer request that I have. Madison is collaborative and communicates regularly, friendly, and—most importantly she consistently does great work!
Client • May 8, 2024
Recommended
Madison was a perfect collaborator! Not only is she highly technically skilled, but she is a terrific teacher, educating our team on how she fixed our site every step of the way and enabling us to improve the site on our own in the future. She is organized and provided email and video updates outlining her progress for each step of the project. Madison went above and beyond at every opportunity to ensure the success of this project.
Recommended
I've worked with Madi now on three different projects and she has impressed both me and my clients each time. Her technical expertise is matched by her creativity and on top of it all, she is a pleasure to work with. Responsive, collaborative, and imaginative.
Client • Jan 26, 2025
Freelancer • Nov 12, 2024
Recommended
Madison was fantastic to work with, super clear with deliverables and quick to respond, and always sweet in her communication. She really made the project a breeze! Highly recommended.
Recommended
It's always a sweet experience working with Madison!
Freelancer • Jan 17, 2025
Client • Nov 1, 2024
Recommended
Madison was a pleasure to work with—extremely professional and attentive to every detail. I highly recommend her!
Recommended
Madison once again crushed it. Highly Recommend
Client • Jan 8, 2025
Client • Sep 17, 2024
Recommended
Love working with Madison. Easy to work with and always great results!
Recommended
Madison is as flexible as she is thorough. Her taste and knowledge in what looks good is impeccable, but her knowledge in what good UX is is what saves me time and time again. Dangerous designer! Highly recommend working with her.
Client • Dec 5, 2024
Freelancer • Oct 23, 2024
Recommended
Madi is a dream client - creative, collaborative, communicative and inspiring to work with. If you get the chance to work with her, take it!
Freelancer • Oct 17, 2024
Recommended
Working with Madison is a dream! Her communication, inspiration, and overall collaboration were wonderful. Her vision and insight were next level, and I would love to work with Madison again- and you should too!
Client • Oct 2, 2024
Recommended
Maddy did a great job tackling an ambiguous project and delivering a workable prototype to solicit feedback from users and think through product design details. Thanks Maddy!
Freelancer • Oct 1, 2024
Recommended
Madison was a dream client to collaborate with! She was super insightful and very supportive when it came to bringing her designs to a new life!
Client • Sep 22, 2024
Recommended
Madison was delightful to work with. She was enthusiastic, communicative, and effective. We were working on a tight timeline with a fairly inflexible feature set and she delivered not only on time but also a bunch of extra content.
Freelancer • Sep 10, 2024
Recommended
Working with Madison was an absolute pleasure from start to finish! She was clear in her vision, brought great energy to every step of the process. I highly recommend working with Madison—she’s an absolute gem!
Client • Aug 31, 2024
Recommended
Madison was phenomenal to work with - great at her job, eager to hop in and suggest changes, responsive and a great communicator, and showcased top notch collaborative skills. Would work with Madison again in a heartbeat.
Client • Jun 13, 2024
Recommended
Madi was a dream to work with! She was so responsive, incredibly fast, and accepted feedback well. She helped bring our vision to life and I would highly recommend her to anyone. She's the perfect resource for design and web development!
Client • Apr 23, 2024
Recommended
Amazing! Truly a pleasure to work with Madison. An expert in the field and was able to design a perfect website that fit my needs and still stayed true to myself. The end product was beyond my expectations. HIGHLY recommend them for anyone looking for an expert in website design. Thank you so much 😊
Skills and tools
