Website Design Assessment

Madison Green

Starting at

800

About this service

Summary

Your website is more than just a visual experience—it’s an ecosystem of usability, accessibility, and strategic design choices. Our website assessment provides a comprehensive analysis/audit of your website, searching for design inconsistencies, usability pain points, and accessibility barriers that may be hindering user engagement and conversion.

With a sharp focus on design best practices, user experience (UX), accessibility (WCAG standards), and technical structure, this audit delivers an actionable roadmap to optimize your site’s performance.

Who Is This For?

✔ Businesses looking to enhance usability and engagement. ✔ Companies needing to meet accessibility compliance (WCAG, ADA). ✔ Designers & developers wanting expert feedback on their work. ✔ Website owners struggling with low conversions or high bounce rates.

Process

1️⃣ Discovery Call (Optional) – Understand your site’s goals and challenges. 2️⃣ Comprehensive Website Audit – A deep dive into design, UX, accessibility, and technical structure. 3️⃣ Report Delivery – A structured audit readout detailing findings, impact assessment, and recommendations. 4️⃣ Action Plan Review – A follow-up session (if needed) to walk through recommendations and next steps.

FAQs

What exactly does this assessment cover?
This assessment provides a comprehensive evaluation of your website, covering design, UX, accessibility, navigation, mobile responsiveness, and performance. The goal is to identify usability gaps, accessibility barriers, and design inconsistencies that may be affecting user experience and conversions.
What will I receive in the assessment report?
You’ll receive a detailed report outlining: ✅ Findings & Key Issues – What’s working, what’s not, and why. ✅ Impact Assessment – Prioritization of issues based on user experience and compliance risks. ✅ Actionable Recommendations – Clear, step-by-step improvements with solutions. ✅ Visual & Annotated Examples – Screenshots and explanations of identified issues.
How is the assessment conducted?
The assessment is a manual review combined with automated testing tools to ensure a thorough analysis. I evaluate key pages based on usability principles, accessibility guidelines (WCAG 2.1 standards), and design best practices. If requested, I also conduct usability testing to gather real user insights.
What accessibility standards do you follow?
I assess accessibility based on WCAG 2.1 (AA/AAA) guidelines and check for compliance with ADA (Americans with Disabilities Act) and Section 508 requirements where applicable. The audit includes color contrast, keyboard navigation, screen reader compatibility, and other essential accessibility factors.

What's included

🖼️ Design & UX Evaluation
Reviewing layout, typography, color contrast, visual hierarchy, and overall design consistency.
➡️ Navigation & User Flow
Analyzing ease of use, clarity of CTAs, and friction points in user journeys.
📱 Mobile Responsiveness
Testing how your website adapts across devices and fixing common breakpoints.
🏃‍♂️ Performance & Speed Insights
Highlighting loading speed, image optimization, and technical inefficiencies.
♿️ Accessibility Compliance (Optional but Recommended)
Identifying issues against WCAG 2.1 (AA/AAA) standards, including color contrast, keyboard navigation, screen reader compatibility, and more.
🛠️ Actionable Fixes & Recommendations
A prioritized readout of improvements with step-by-step guidance.

Recommendations

(4.9)

Justin Wright • Just Wright

Client • Feb 13, 2025

Recommended

Madison was awesome to work with and the end result was even better. Highly recommend.

Mary Petrino • Whop

Client • Jan 31, 2025

Recommended

Madison is lovely to work with! She meets prompt deadlines and is extremely timely with any Framer request that I have. Madison is collaborative and communicates regularly, friendly, and—most importantly she consistently does great work!

Bobby Scott • Brockberry Branding

Client • May 8, 2024

Recommended

Madison was a perfect collaborator! Not only is she highly technically skilled, but she is a terrific teacher, educating our team on how she fixed our site every step of the way and enabling us to improve the site on our own in the future. She is organized and provided email and video updates outlining her progress for each step of the project. Madison went above and beyond at every opportunity to ensure the success of this project.

Recommended

I've worked with Madi now on three different projects and she has impressed both me and my clients each time. Her technical expertise is matched by her creativity and on top of it all, she is a pleasure to work with. Responsive, collaborative, and imaginative.

Client • Jan 26, 2025

Recommended

Bobby at Brockberry Branding hired Madison and recommends working with them

Client • Nov 29, 2024

Pradyumn Vaishnav

Freelancer • Nov 12, 2024

Recommended

Madison was fantastic to work with, super clear with deliverables and quick to respond, and always sweet in her communication. She really made the project a breeze! Highly recommended.

Recommended

It's always a sweet experience working with Madison!

Freelancer • Jan 17, 2025

Todd Stephenson • roofquotes.com

Client • Nov 1, 2024

Recommended

Madison was a pleasure to work with—extremely professional and attentive to every detail. I highly recommend her!

Recommended

Madison once again crushed it. Highly Recommend

Client • Jan 8, 2025

Oscar Akermo

Client • Sep 17, 2024

Recommended

Love working with Madison. Easy to work with and always great results!

Recommended

Madison is as flexible as she is thorough. Her taste and knowledge in what looks good is impeccable, but her knowledge in what good UX is is what saves me time and time again. Dangerous designer! Highly recommend working with her.

Client • Dec 5, 2024

Cara Ellis

Freelancer • Oct 23, 2024

Recommended

Madi is a dream client - creative, collaborative, communicative and inspiring to work with. If you get the chance to work with her, take it!

Dylan Campbell

Freelancer • Oct 17, 2024

Recommended

Working with Madison is a dream! Her communication, inspiration, and overall collaboration were wonderful. Her vision and insight were next level, and I would love to work with Madison again- and you should too!

Melissa Aurigemma • Exceptional Capital

Client • Oct 6, 2024

Recommended

Madison was super patient through our team's iterative process and provided sounds advice on all our questions!

Jon Fernandez • Ascent.ai

Client • Oct 2, 2024

Recommended

Maddy did a great job tackling an ambiguous project and delivering a workable prototype to solicit feedback from users and think through product design details. Thanks Maddy!

Ashlyn Jackson

Freelancer • Oct 1, 2024

Recommended

Madison was a dream client to collaborate with! She was super insightful and very supportive when it came to bringing her designs to a new life!

Lyon Lay • Thresh Power

Client • Sep 22, 2024

Recommended

Madison was delightful to work with. She was enthusiastic, communicative, and effective. We were working on a tight timeline with a fairly inflexible feature set and she delivered not only on time but also a bunch of extra content.

Cayo O.

Freelancer • Sep 10, 2024

Recommended

Working with Madison was an absolute pleasure from start to finish! She was clear in her vision, brought great energy to every step of the process. I highly recommend working with Madison—she’s an absolute gem!

Jasmine Lee • Base

Client • Aug 31, 2024

Recommended

Madison was phenomenal to work with - great at her job, eager to hop in and suggest changes, responsive and a great communicator, and showcased top notch collaborative skills. Would work with Madison again in a heartbeat.

Chelsea Carpenter • Southern Fried Paper

Client • Aug 26, 2024

Recommended

Chelsea at Southern Fried Paper hired Madison and recommends working with them