What's included

• Visual Identity

  A comprehensive Guidline (pdf format) that outlines the precise application of your brand’s visual elements to ensure consistency and clarity across all communications. This guide includes: 1. Typography Guidelines: Detailed specifications for primary, secondary, subheading typefaces, and image captions. It defines font choices, hierarchy, spacing, and usage rules to maintain a cohesive and readable typographic structure throughout all brand materials. 2. Color Palette: An articulate presentation of your brand’s color scheme, including primary and secondary colors. Each color is explained in terms of its emotional resonance and role within the brand narrative, with clear instructions on appropriate usage, combinations, and accessibility considerations. 3. Imagery Direction: Strategic guidance on the selection and treatment of imagery, including style, tone, and thematic consistency. This section ensures all visual content—photography, illustrations, and graphics— reinforces the brand’s personality and communicates the intended message effectively across various media. This style guide serves as an essential reference to preserve the consistency and visual impact of your brand across every touchpoint.

• Logo Suite

  Your logo is more than just a mark, it’s the anchor of your entire brand. I’ll work closely with you to understand your vision, style preferences, and the feeling you want your brand to evoke. We’ll explore your favorite colors, inspirations, and any examples that resonate with you so the final design feels truly aligned and intentional. Whether it’s bold and expressive or quiet and refined, the goal is the same: to create something timeless that people remember and that genuinely feels like your brand. You’ll be offered three unique logo variations, each with thoughtful color options, so you can choose the direction that best fits your vision and sets the foundation for your visual identity.