What's included

• Logo Design

  Creation of three distinct conceptual logo proposals, each developed as a potential primary logo for the brand. Each concept will be delivered with: Full-color version Black-and-white version Horizontal and vertical layout variations

• Presentation

  The final logo concepts will be presented using carefully selected mockups and visuals that showcase the brand’s essence and demonstrate how the identity performs in real-world applications.

• Basic Guidelines

  The brand identity package will include essential usage rules for maintaining consistency across all media. Specifications include: Minimum and maximum sizing for different applications Required clear space around the logo Incorrect usage examples, such as distortion, improper colors, or layout misuse

• Color Palette

  Development of a consistent and versatile brand color system, including: Primary colors: The main colors representing the brand Secondary colors: Supporting tones used for accents or sub-brands Color codes: CMYK, RGB, HEX and Pantone values for all brand colors

• Typography

  Carefully curated font selection for both print and digital use: Primary typeface: For headlines and key brand statements Secondary typeface: For body text, subheadings, and longer copy Recommended font for email and office applications: Ensuring compatibility across office software and everyday brand communication