What's included

• Initial Consultation and Requirement Gathering

  A detailed discussion with the client to understand their brand values, target audience, design preferences, and specific requirements for the logo. Output: Documented requirements, brand questionnaire, and project timeline.

• Competitor Analysis and Market Research

  Researching competitors and the market to understand the industry landscape and identify opportunities for differentiation. Output: Competitor analysis report, market research summary.

• Concept Development and Sketches

  Creating initial logo concepts and sketches based on the gathered requirements and research insights. Output: Initial concept sketches, mood boards, and design inspiration.

• Digital Drafts and Refinement

  Transforming selected sketches into digital drafts and refining them based on client feedback. Output: Digital logo drafts, refinement notes.

• Color and Typography Exploration

  Exploring various color schemes and typography options to ensure the logo aligns with the brand identity. Output: Color palette options, typography samples.

• Final Logo Design

  Delivering the finalized logo design in multiple formats suitable for various applications (print, digital, etc.). Output: Final logo files in formats such as .AI, .EPS, .SVG, .PNG, and .JPG.

• Logo Variations

  Creating different variations of the logo (e.g., color, black and white, horizontal, vertical) to ensure versatility in different contexts. Output: Logo variations in multiple formats.

• Brand Style Guide

  Developing a comprehensive style guide that outlines the logo usage guidelines, color schemes, typography, and other brand elements to ensure consistency. Output: Brand style guide document.

• Final Presentation and Handoff

  Presenting the final logo design and deliverables to the client, ensuring they have all necessary files and guidelines for implementation. Output: Final presentation, complete handoff package.