Summary

FAQs

• How do you measure success and what KPIs do you track?

  My focus is on driving tangible results. I track KPIs that directly align with your objectives. This could include reach, engagement (likes, comments, shares), website traffic, lead generation, conversions, and ultimately ROI. Additionally, I may track brand sentiment and share of voice in your industry depending on your goals.

• What's your process for developing a social media/digital marketing strategy?

  My process starts with understanding your unique business goals and target audience. I then conduct in-depth research, including competitor analysis and a review of your past performance. This data drives the creation of a customized strategy with clear objectives, platform recommendations, a content calendar, and measurable KPIs.

• How will you make sure our social media efforts align with our overall business goals?

  I see social media and digital marketing as an integral part of the larger marketing mix. We'll regularly discuss how your social strategy supports broader objectives. For example, if lead generation is key, I'll prioritize content that promotes valuable downloads or drives email sign-ups.

• Which social media platforms do you recommend for our business and why?

  The right platforms depend on your target audience and business type. I'll research where your ideal customers spend their time, the types of content that perform well on each platform, and the opportunities for organic reach versus paid advertising based on your industry

• What types of content will you create? How will you ensure it's engaging and relevant?

  A mix of content formats – visuals, videos, informative posts, and interactive elements – is key to engagement. I'll also research trending topics within your industry, analyze your audience insights, and leverage timely conversations to create content that resonates.