What's included

• Brand Strategy and Concept Development

  Creating a comprehensive branding and visual identity for an editorial publication involves developing a consistent and cohesive look and feel that reflects the publication's values, voice, and audience. A detailed study of competitors and market trends to identify opportunities and differentiators. Creation of detailed profiles representing the publication’s ideal readers, including demographics, interests, and media consumption habits.

• Visual Identity Development

  Logomark and Logotype: Specific designs of the icon and text elements of the logo for use in various formats.

• Typography Standards

  Selection and guidelines for fonts and typography usage throughout the publication. Primary Typeface: The main font used for headings, logos, and prominent text. Secondary Typeface: Fonts used for body text and supplementary content. Hierarchy and Usage Guidelines: Detailed instructions on font sizes, weights, styles, and spacing for different types of content.

• Graphic Elements

  Custom Icons: Unique icons designed to represent different sections or categories of the publication. Patterns and Textures: Graphic elements that can be used as backgrounds or to add visual interest. Illustrations: Custom illustrations that match the publication's style and enhance storytelling.

• Editorial Layouts and Templates

  1. Book Layouts: Cover Design: Front, back, and spine templates tailored for different genres and book types. Chapter Openers: Design templates for chapter introduction pages, including headers, chapter numbers, and images. Interior Page Layouts: Standardized page designs for content pages, ensuring readability and visual cohesion. 2. Digital Publication Templates: Responsive Web Layouts: Templates optimized for online reading, including article pages, multimedia content, and interactive elements. Interactive PDF/eMagazines: Design templates for digital magazines that incorporate clickable links, embedded videos, and interactive elements. Newsletter Templates: Customizable email templates for newsletters, optimized for various devices and email clients.

• Brand Guidelines Document

  Color Usage Guidelines: Information on primary, secondary, and tertiary color palettes, including when and how to use each color. Typography Guidelines: Detailed specifications on font usage, including sizes, line heights, and tracking for different contexts. Image Guidelines: Best practices for photography and illustration styles, including recommended sources, image treatment, and usage rights. Editorial Voice and Tone: Guidelines on the publication’s writing style, including tone, language, and grammar preferences to ensure consistency across all written content. Layout and Design Principles: Instructions on maintaining a consistent visual style, including grid usage, spacing, alignment, and other design principles. Template Usage Guidelines: Best practices for using editorial templates, ensuring consistency in design and layout.

• Pre-Press and Production Support

  Print-Ready Files: High-resolution files formatted for print, including bleed, crop marks, and color profiles. Digital Files: Optimized files for digital use, including web-friendly formats and appropriate resolutions. Proofing and Revisions: Collaboration with the printer or digital publisher to review proofs, make necessary revisions, and ensure quality control.