Behavioral Science ConsultingGordon Kraft-Todd
Behavior drives business outcomes—whether it’s customer decisions, employee engagement, or policy adoption. I apply behavioral science to optimize messaging, improve UX, and design interventions that nudge people toward action. With a PhD in psychology and real-world experience running behavioral experiments, I don’t just suggest best practices—I provide evidence-based strategies that actually work.
What's included
Behavioral Audit & Strategy Report
Assess current behaviors & identify leverage points for change.
- Review of how your current messaging, UX, or policies shape behavior.
- Behavioral science principles that can improve engagement or decision-making.
- Recommended nudges, incentives, or interventions.
Intervention Design & Messaging Guide
Custom strategies to change user, customer, or employee behavior.
- Detailed playbook for message framing, incentives, and choice architecture.
- Sample email, ad, or product UX flows that apply behavioral science.
- Includes 2 rounds of revisions for refinement.
A/B Test or Experiment Design Plan
Test what works & prove impact with behavioral experiments.
- Clear A/B test or experiment structure, including hypotheses & metrics.
- Implementation steps for marketing, product, or operational changes.
- Guide to analyzing results & interpreting user behavior data.
Starting at$200 /hr
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Consultant
UX Designer
UX Researcher
Service provided by
Gordon Kraft-Todd Newton, USA
Behavioral Science ConsultingGordon Kraft-Todd
Behavior drives business outcomes—whether it’s customer decisions, employee engagement, or policy adoption. I apply behavioral science to optimize messaging, improve UX, and design interventions that nudge people toward action. With a PhD in psychology and real-world experience running behavioral experiments, I don’t just suggest best practices—I provide evidence-based strategies that actually work.
What's included
Behavioral Audit & Strategy Report
Assess current behaviors & identify leverage points for change.
- Review of how your current messaging, UX, or policies shape behavior.
- Behavioral science principles that can improve engagement or decision-making.
- Recommended nudges, incentives, or interventions.
Intervention Design & Messaging Guide
Custom strategies to change user, customer, or employee behavior.
- Detailed playbook for message framing, incentives, and choice architecture.
- Sample email, ad, or product UX flows that apply behavioral science.
- Includes 2 rounds of revisions for refinement.
A/B Test or Experiment Design Plan
Test what works & prove impact with behavioral experiments.
- Clear A/B test or experiment structure, including hypotheses & metrics.
- Implementation steps for marketing, product, or operational changes.
- Guide to analyzing results & interpreting user behavior data.
$200 /hr