Brand Identity Package.
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About this service
Summary
A comprehensive brand package that guides you from the core foundations of your business to a distinctive brand identity system built to stand the test of time, avoiding fleeting trends. My brand process encourages you to explore every aspect of your 'who' and 'why,' ensuring we create a brand that not only resonates with you but also captivates your ideal audience.
Process
Introductory Call - This is our opportunity to get to know each other and for me to learn more about your business, goals, and expectations for the brand.
Brand Questionnaire - I'll provide you with a tailored questionnaire designed to prompt thoughtful reflection on your brand's core values and help define your ideal audience. I'll also gather insights into your style preferences, ensuring that while we are focusing on your audience, we create a brand you are proud to represent.
Mood Board Creation - I'll create a mood board and provide questions for you to consider. This will help me understand your style preferences and clarify your vision for the bran's desired outcome.
First Branding Presentation - I'll present two complete brand concepts for you to review. Each will be shown in context, with a recommended colour palette, accompanying fonts, and mockups so you can see how the elements work together.
Feedback and Revisions - At this stage, I'll take your feedback and make revisions to the chosen concept, with up to two rounds of refinements to ensure everything aligns perfectly.
Finalisation and Deliverable - Once the brand is finalised, I'll send all deliverables, fully prepared for you to start using.
What's included
Full logo suite with variations, submarks and icons.
All logo variations will be provided in every file format you might need and in your brand’s colors.
Brand guideline document and style guide
A comprehensive brand guideline document will be provided, detailing recommended usage, full colour code breakdowns of your brand palette, guidance on photography or illustration styles, and a recommended font suite structure.
Skills and tools
Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Industries
Graphic Design
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