Visual Identity Design
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About this service
Summary
This package begins exactly the same as my logo design package but incorporated into the idea development and final logo presentation will be a significant section dedicated to how this logo will interact with the rest of your brand through example visuals, colour palettes, typography, etc. Upon sign off of the logo and visual identity, you will receive a thorough brand guidelines document which will detail a myriad of invaluable information to maintain a cohesive look and feel to your brand.
Process
Kick-off Call: This initial call is to understand the scope, deliverables, budget, etc. Everything is verbally agreed upon in this call.
Signed & Sealed: I will send over a contract that outlines all the details of the project and an advance-payment invoice. Once signed and paid, I will send a questionnaire to understand the brand in-depth.
Now I have started designing! (Steps 4-8 is the design process)
Brief Breakdown & Word Mapping: Once I receive the brief and mood board, I quickly break it down and form a word map from the keywords. This allows me to identify essential terms to build the design on.
Initial Ideas: I immediately get down to sketching down ideas so that I can get the saturated ideas out of the way or probably form something unique. Regardless, this is just a rough ideation step.
Research: Now, I search for inspiration and competition designs to efficiently craft a unique design for the brand.
Idea Development: With all the material gathered, I get down to work and build designs and strive towards getting the most effective one for the purpose.
Finalization & Compilation: After crafting and assessing multiple designs, I will finalize and compile a presentation so I can explain my rationale behind the designs.
Presentation: It’s been about 1-2 weeks and I’ve compiled all the designs to present them to you. It will be about a 15-30 minute call where I run you through a whole rationale breakdown of the designs.
Final or feedback: Although tricky, it’s really important to let all the information I’ve presented to you sink in for a day or two at least before providing any consolidated feedback. If any changes, I will amend the designs and send them via mail or present them again if needed.
Sign off!: After the final designs have been signed off, I’ll share the final invoice and once that has been paid, I’ll send over all the files and exports in an extremely organized folder system for you to use immediately. I like to check in with my clients a couple of months after we complete our project to see how you’re getting on, so keep an eye out for me!
What's included
Primary Logo
This will be the primary logo design the brand will use in most cases.
Secondary Logo(s)
This includes variations of the primary logo design to allow responsiveness of the brand in various situations.
Colour Palette & Typography
A color palette and typography to express values and brand story.
Brand Pattern (if applicable)
This is usually created for packaging or other marketing opportunities.
Packaging Design (if required)
As the name suggests, packaging design is for all your packaging needs.
Brand Guidelines
A whole guide demonstrating the do's and don'ts of the whole visual identity.
Skills and tools
Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
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