Brand Identity Design by Doriel FonsecaBrand Identity Design by Doriel Fonseca
Brand Identity DesignDoriel Fonseca
Building a strong brand takes time.
This package covers everything from brand basics to logos, illustrations, and real-life design.
I help brands shine with creative designs that connect with their audience.
My custom logos and branding will set you apart as a market leader. I’ll dive into your brand’s history to create a plan that keeps you ahead of the competition and boosts awareness.
Most importantly, I’ll make sure your customers feel connected to your brand.
Brand Strategy (Story, Mission, Values) Your brand is like a favorite book. The story is the plot, the mission is the hero's goal, and the values are the lessons. For example, if your brand focuses on the environment, the mission is saving nature, and the values are sustainability.
Brand Positioning (Audience, Competitors, Personality) Imagine you’re opening a coffee shop. You need to know who your customers are (audience), what other shops are nearby (competitors), and what makes your shop special (personality). I’ll help define these elements to make your brand stand out.
Creative Direction You’ll create one mood board, and I’ll create 2-3 after doing deep research.
Logo Suite Just like different shoes for different occasions, your brand needs logo variations for different situations. I’ll create a range of logos to ensure your brand looks great anywhere.
Font Choice Fonts are more than style—they express your brand’s personality. I’ll pick fonts that give your brand a consistent look and make things easier for you.
Brand Colors Many brands use the same colors, but that can make them blend in. I’ll choose bold, unique colors to make your brand stand out and be memorable.
Illustrations, Icons & Patterns Just like the designs on your favorite products, I’ll create custom illustrations and patterns that make your brand eye-catching and unforgettable.

What's included

Brand Strategy
Discovery Workshop Strategy Call Brand Audit & Competitor Analysis Story, Mission, & Values Development Brand Voice & Tone
Creative Direction
Mood board creation
Visual Identity
Custom Logo Design (Wordmark, Submark, Logo Mark, Favicon) Typography Brand Colors
Illustration Design
Brand Patterns (One Basic Design) Icon Design Merch Design (1-3 items: books, uniform, T-shirts)
Brand in Action
Mockups & Real-World Applications Files provided: (AI, SVG, PNG, JPG, PDF) Final Presentation
Brand Guidelines
Mini Brand Guidelines Logo & Color Usage Typography Rules
Starting at$1,500
Schedule a call
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Doriel Fonseca Porto, Portugal
2
Followers
Brand Identity DesignDoriel Fonseca
Starting at$1,500
Schedule a call
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Building a strong brand takes time.
This package covers everything from brand basics to logos, illustrations, and real-life design.
I help brands shine with creative designs that connect with their audience.
My custom logos and branding will set you apart as a market leader. I’ll dive into your brand’s history to create a plan that keeps you ahead of the competition and boosts awareness.
Most importantly, I’ll make sure your customers feel connected to your brand.
Brand Strategy (Story, Mission, Values) Your brand is like a favorite book. The story is the plot, the mission is the hero's goal, and the values are the lessons. For example, if your brand focuses on the environment, the mission is saving nature, and the values are sustainability.
Brand Positioning (Audience, Competitors, Personality) Imagine you’re opening a coffee shop. You need to know who your customers are (audience), what other shops are nearby (competitors), and what makes your shop special (personality). I’ll help define these elements to make your brand stand out.
Creative Direction You’ll create one mood board, and I’ll create 2-3 after doing deep research.
Logo Suite Just like different shoes for different occasions, your brand needs logo variations for different situations. I’ll create a range of logos to ensure your brand looks great anywhere.
Font Choice Fonts are more than style—they express your brand’s personality. I’ll pick fonts that give your brand a consistent look and make things easier for you.
Brand Colors Many brands use the same colors, but that can make them blend in. I’ll choose bold, unique colors to make your brand stand out and be memorable.
Illustrations, Icons & Patterns Just like the designs on your favorite products, I’ll create custom illustrations and patterns that make your brand eye-catching and unforgettable.

What's included

Brand Strategy
Discovery Workshop Strategy Call Brand Audit & Competitor Analysis Story, Mission, & Values Development Brand Voice & Tone
Creative Direction
Mood board creation
Visual Identity
Custom Logo Design (Wordmark, Submark, Logo Mark, Favicon) Typography Brand Colors
Illustration Design
Brand Patterns (One Basic Design) Icon Design Merch Design (1-3 items: books, uniform, T-shirts)
Brand in Action
Mockups & Real-World Applications Files provided: (AI, SVG, PNG, JPG, PDF) Final Presentation
Brand Guidelines
Mini Brand Guidelines Logo & Color Usage Typography Rules
$1,500