Branding & Packaging design

Shivansh Bajpai

(0)

Starting at

1,800

About this service

Summary

Brand design is a detailed multi-step journey of discovering a viable product which brings in real world. It's about crafting a cohesive and impactful representation of your brand, resonating with your target audience and setting you apart from competitors. Here's a breakdown of the key stages:

1. Discovery & Research:

Understanding your brand: This involves uncovering your brand's core values, mission, and personality. What makes you unique? What problem do you solve and who is your ideal customer?

Competitive analysis: Researching your competitors' branding helps identify gaps and opportunities to differentiate yourself.

Target audience insights: Understanding your audience's demographics, psycho graphics, and needs helps tailor the brand design to resonate with them.

2. Strategy & Messaging:

Defining your brand voice and tone: This involves establishing how your brand will communicate with its audience, from playful to authoritative, casual to formal.

Brand messaging: Crafting clear and concise messaging that articulates your brand's value proposition and benefits.

3. Design & Development:

Logo design: Creating a memorable and impactful logo that represents your brand essence.

Typography & color palette: Choosing the right fonts and colors to evoke specific emotions and align with your brand personality.

Imagery & visual style: Selecting the appropriate photographs, illustrations, and graphic elements to visually communicate your brand message.

Brand style guide: Creating a comprehensive document outlining all approved brand assets and guidelines for consistent usage across all touchpoints.

4. Implementation & Refinement:

Applying the brand design: Integrating the design elements into all marketing materials, websites, social media, packaging, and physical environments.

Collecting feedback and refining: Continuously monitoring and analyzing feedback to ensure the brand design is effective and resonates with your audience.

Remember, the brand design process is iterative and collaborative. By following these steps and investing in a well-crafted brand design, we can create a powerful and lasting impression that drives success for your business.

So, let's keep in touch through out the process & Feel free to ask any further questions you might have about specific aspects or steps.

What's included

Branding Kit and Files:
In this you will get a fully designed Brand Logo & sub-mark Logo, Brand elements, Typography, Color palette, Product Packaging, Moodboard, High quality Mockups, Social media templates, and Supporting graphics elements. Revision can be accepted as where possible.

Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer