Brand Identity Design

Asher Sattar

(0)

Starting at

500

/wk

About this service

Summary

These are the steps involved in the process of developing a brand identity for your business or product:

Initial Call: To begin the process, I arrange an initial call with the client or stakeholders to discuss their business, goals, and project objectives. During this call, I provide them with an identity brief form that includes crucial questions about their brand and its vision.

Discovery: Based on the information gathered from the identity brief form, I create a discovery document. This document outlines the answers to questions such as What, who, How, why, archetype, etc. It ensures that both parties are aligned and have a clear understanding of what the brand truly represents.

Design Research: I conduct comprehensive research on the specific industry or niche in which the brand operates. Additionally, I explore various visual elements to determine the most effective way to represent the brand. This research is guided by the insights gained from the discovery documentation, allowing me to create a captivating narrative.

Implementation: After extensive research into various design elements including form, colors, typography, and brand storytelling, I proceed to implement sketches and layouts that showcase how the brand will visually appear.

Presentation: This step is crucial in the process. I consolidate all the implemented design elements into a visually and emotionally captivating presentation. The objective is to enable the client to clearly visualize the brand story and take ownership of the brand's vision. Through the use of mockups and animations, I bring the design story to life, ensuring that the client can fully comprehend how their vision is translated into design.

Handoff: Once the client has chosen a design direction or option, I prepare all the necessary files and assets required for a smooth handoff. This ensures that the client can seamlessly utilize their new brand and its associated elements efficiently and with ease.

By following these steps, I ensure a comprehensive and well-executed process that results in the development of a strong brand identity tailored to the client's business or product.

What's included

Logo Design
I will develop 4 logo options that effectively capture and align with the essence and strategic goals of your brand.
Brand Guidelines
I will establish comprehensive brand guidelines to safeguard the correct usage of your brand's visual identity. These guidelines will ensure that your brand assets are not misused and provide clear instructions on how they should be appropriately utilized.
Social Media Branding
I will create a structured grid system to efficiently organize information and facilitate the creation of visually appealing layouts for all your social media designs. This approach will enhance the overall coherence and consistency of your brand across various social media platforms.

Example projects