Who this is for? Early-stage founders, startups, and small businesses who need a brand identity built from scratch. A visual system that holds together across every touchpoint: digital, print, packaging, pitch decks, social.

Logo design: primary mark + supporting logomarks and icon variants

Colour palette: with hex, RGB, and CMYK values

Typography system: typeface pairing, hierarchy, and usage rules

Brand patterns or supporting graphic elements

1-page brand guidelines: so anyone using the identity uses it correctly

Final files in all formats: ai, pdf, png

Brief & discovery: you share your vision, values, reference points and I ask the right questions

Research & concept: competitive landscape review, direction setting

Logo exploration: initial concepts presented with rationale, not just options

Refinement: 2 rounds of revisions included

Final delivery: complete file package + brand guidelines

Revisions included: 2 rounds. Additional rounds billed separately.