Brand Kits

Mary Leaf

Contact for pricing

About this service

Summary

A custom brand kit is the foundation of your brand’s visual identity, featuring everything from logo variations to color palettes, typography, and social media assets. It ensures consistency across all platforms, making your brand instantly recognizable and memorable. With a personalized brand kit, you’ll confidently showcase a cohesive and professional identity that resonates with your audience.

Process

Start-to-Finish Process for Creating a Custom Brand Kit:

1. Initial Consultation

• Discuss the client’s vision, values, target audience, and specific brand goals. Understand their preferences and style direction for a tailored approach.

2. Brand Research & Analysis

• Analyze the client’s industry, competitors, and target market to ensure the brand kit is unique and competitive. Review any existing brand materials for alignment or gaps.

3. Concept Development

• Develop initial concepts for the logo, color palette, typography, and other visual elements based on the insights from the consultation and research.

4. Logo Design & Refinement

• Create and present logo variations (primary, secondary, and icon). Refine based on client feedback to ensure it reflects the brand’s personality.

5. Color Palette & Typography Selection

• Choose complementary colors and typography that match the brand’s tone and appeal to the target audience. Provide codes for consistency across digital and print media.

6. Brand Visuals & Style

• Design brand patterns, textures, imagery style, and any unique graphic elements that align with the brand’s aesthetic.

7. Social Media & Print Templates

• Develop templates for social media posts, banners, business cards, letterheads, and other essential stationery, ensuring the brand is adaptable across all channels.

8. Brand Voice Guidelines

• Outline the tone, style, and messaging guidelines to maintain a consistent brand voice across content and communication.

9. Client Review & Feedback

• Present the brand kit to the client, gather feedback, and make revisions as needed to ensure complete satisfaction.

10. Final Delivery

• Provide the finalized brand kit in various formats (e.g., PNG, JPG, SVG, PDF) for easy application across digital, print, and social media. Include a comprehensive usage guide to maintain consistency in the future.

11. Ongoing Support (Optional)

• Offer continued support for updates or adjustments to the brand kit as the business evolves, ensuring long-term consistency.

FAQs

What’s included in a brand kit?
A brand kit includes your logo variations, color palette, typography, brand patterns, imagery style, business card designs, social media assets, stationery templates, and brand voice guidelines. It’s a comprehensive package to ensure a consistent and professional brand presence.
How long does it take to create a brand kit?
The process typically takes 2-4 weeks, depending on the complexity of your brand, the number of revisions, and your specific needs. We’ll work with you to ensure the timeline fits your schedule.
Do you provide the files in different formats?
Absolutely! You’ll receive your brand kit in multiple formats (PNG, JPG, SVG, PDF, etc.) to ensure compatibility across digital and print media.
Will the brand kit work for my business if I already have an existing brand?
Yes, if you already have an existing brand, we can refine or refresh your current brand elements to make them more cohesive or align them with your updated business goals.
Do you offer branding services for personal brands as well?
Yes, we work with both businesses and personal brands to create unique, professional brand kits that help you stand out and connect with your audience.
Can I use the brand kit across all platforms?
Yes, your brand kit is designed to work seamlessly across all platforms, from websites and social media to print materials and advertising campaigns.
What’s the difference between a brand kit and a logo design?
A logo design is just one component of a brand kit. A brand kit goes beyond the logo, providing all the visual elements and guidelines needed to create a consistent brand experience across every touchpoint. nding services for personal brands as well? Yes, we work with both businesses and personal brands to create unique, professional brand kits that help you stand out and connect with your audience. 8. What’s the difference between a brand kit and a logo design? A logo design is just one component of a brand kit. A brand kit goes beyond the logo, providing all the visual elements and guidelines needed to create a consistent brand experience across every touchpoint.
Can I use the brand kit across all platforms?
Yes, your brand kit is designed to work seamlessly across all platforms, from websites and social media to print materials and advertising campaigns.

What's included

Your Brand, Your Identity: Custom Brand Kits for Unforgettable Impact
Logo Variations •Primary, secondary, and icon versions of the logo for versatile use across different platforms and mediums. Color Palette •A carefully chosen selection of primary and secondary colors with hex, RGB, or Pantone codes to maintain consistency in all brand visuals. Typography •Fonts for headings, body text, and accents, along with guidelines on how and where to use each typeface. Brand Patterns & Textures •Custom-designed patterns, textures, or graphic elements that enhance and reinforce the brand’s visual identity. Imagery Style •Guidelines for the style of photos, illustrations, and graphics that reflect the brand’s personality and values. Business Card Design •A professionally designed template for business cards, featuring logo placement, typography, and contact details. Social Media Assets •Pre-designed templates for social media posts, banners, profile images, and story highlights, ensuring consistent branding online. Stationery Templates •Designs for letterheads, envelopes, and other office materials that align with the brand’s visual identity. Brand Voice Guidelines •A description of the brand’s tone and messaging style to ensure a consistent voice in all written communications. Usage Guidelines •Clear instructions for applying the brand’s visual elements consistently across digital and print materials, including logo spacing, color usage, and font pairing.

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer