Strategic Brand Identity Design: Build a Strong, Cohesive Brand

Bhumi Agrawal

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About this service

Summary

I offer comprehensive brand identity development that ensures your brand stands out with a cohesive, visually impactful presence. Through strategic design, I create logos, color palettes, typography, and other assets tailored to your brand's values and target audience. My unique approach combines creativity with a deep understanding of branding, delivering timeless solutions that resonate across all platforms.

Process

My Process:

1. Brand Discovery: I begin by understanding your business, target audience, and goals through a detailed consultation and research into your industry and competitors.

2. Strategy & Concept Development: Based on the insights gathered, I develop the brand’s core identity, including logo concepts, color palette, and typography, aligning them with your vision.

3. Design Refinement: After presenting initial concepts, I collaborate with you to refine the chosen direction through feedback and adjustments.

4. Finalization: Once the designs are approved, I prepare the final deliverables, including all logo files, style guides, and brand assets.

5. Delivery & Support: I provide you with a comprehensive brand style guide and ongoing support to ensure the seamless application of your new brand identity across all platforms.

What's included

Logo Design
Custom, high-quality logo concepts with final vector files (AI, EPS, PNG, JPG)
Color Palette
A unique and cohesive set of brand colors with guidelines on usage.
Typography Guide
Primary and secondary fonts for consistent brand communication.
Brand Style Guide
Comprehensive guide detailing the logo, color, and typography usage, ensuring brand consistency.
Visual Assets
Custom graphics, icons, or patterns aligned with your brand’s identity.

Example projects