What's included

• Brand Guidelines

  A guide in which you will be able to find out how to use the design resources of your brand, making it easier to generate graphic material in a coherent way. This guide will help you give cohesion to your brand, always speaking the same language and giving me prestige, credibility and care for the image. The guide consists of: - Logo and uses - Typography - Color palette - Additional graphic resources. - Application examples.

• Logo Design

  A new logo that reflects your brand values and visually attracts your customers. It includes conceptualization, development, variations and .svg files so you can use it wherever you want at any size.

• Color Palette

  A color guide adapted to convey sensations. The colors will reflect your brand values and what you want to convey. They will be classified according to their use so that you will know how to use them appropriately. You will receive their HEX and CMYK values for both digital and printed designs.

• Typography

  Guide to the use of the chosen typeface. The brand may contain between one and two typefaces, depending on the design requirements and to allow for the creation of contrast. The guide will contain recommendations for varying sizes depending on the use, always guaranteeing contrast between hearders, subheaders and body text.

• Additional graphic resources & Application examples

  Some resources that will help give visual play to your brand, as well as facilitate the creation of graphic material by having more variety to create and edit. It also contains examples of brand applications that will help you imagine how it will look in different media, as well as serve as a reference.